Youri Cviklinski🇦🇺
Creative Marketing Leader | Brand Strategy & Digital Innovation at ex Optus, Red Bull, Canal+
About Youri Cviklinski
Creative Marketing Leader | Brand Strategy & Digital Innovation at ex Optus, Red Bull, Canal+
Hi! I’m a creative marketing leader with over 15 years of international experience in entertainment, media, consumer goods, and telco. I specialise in orchestrating brand awareness, audience growth, and engagement strategies for global brands such as Optus, Red Bull, and Canal+.
With extensive experience in people and business unit management, I've successfully led creative and cross-functional teams across France and Australia.
I’m known for crafting bold content, events, digital experiences, and compelling storytelling narratives that resonate with audiences, leveraging data-driven insights to reinforce brand identity and foster consumer loyalty.
As a change agent, I drive innovation and transformational initiatives across all media channels, including influencer and paid marketing.
Based in Sydney since 2022, my multicultural perspective is shaped by my French background and experiences in Paris, Madrid, and New York.
I can help you with: Creative team leadership Brand awareness Digital strategy Audience growth Consumer engagement Creative content strategy: from insights to creation and amplification
Expertise
Sessions with Youri Cviklinski
- Mentorship Session (30 min): Mentorship session
What mentees say
“Youri is a mindful individual, with a creative skillset, we had a good chat on taking small steps rather than a big jump, alternatives suggested by him were good too.”
“I really enjoyed this mentoring session with Youri. He was really warm and shared some relvant insights about the industry and how to navigate as a creative. Thank you Youri for your time and you generosity !”
“Chatting with Youri was an eye-opening experience. As a graduate student, I truly appreciated his generous advice and the unique perspectives he shared on blending marketing with art. His insights not only broadened my understanding but also inspired me to explore new possibilities in this field.”