Yu-Hsuan Hsiao🇹🇼

About Yu-Hsuan Hsiao

Sr. Manager at NielsenIQ

(Recently busy taking care of a newborn, but can support via messages)

From market research agencies to in-house research departments, my career has been dedicated to uncovering consumer insights and translating them into impactful business strategies.

I began my journey as a Research Executive, partnering with global leaders such as GSK, L’Oreal, and Unilever to identify emerging trends and provide actionable recommendations. Later, I transitioned to a User Researcher role at ASUS, where I integrated Design Thinking methodologies to define product strategies and lead complex research initiatives.

Currently, I am a Senior Manager at NielsenIQ (NIQ), where I help clients across the Tech, Non-tech, and FMCG sectors navigate user-centric challenges and define critical business problems.

I am on ADPList to exchange cross-industry experiences, discuss the intersection of design thinking and data, and learn from this diverse professional network.

Meeting Rules Reschedule: If you need to reschedule, please send a message 24 hours before the meeting. Rescheduling twice is the max. Be on time: a 5-minute grace period is given in our sessions.

Expertise

Sessions with Yu-Hsuan Hsiao

• Mentorship Session (30 min): General mentorship

What mentees say

“I was able to see and understand the difference between working as a researcher in a research firm and as a in-house researcher. Also it was great to learn pros and cons for both roles.”

“Thanks to Yu-Hsuan for your sharing and career advice!”

“Yu-Hsuan was so sweet and really easy to talk to. She was also full of some really tangible advice and made some great points of things I should consider as I look for my next role and in what the market might be looking for. Thanks so much!”