

Senior Strategy & Analytics Associate at TikTok Inc.
Senior Strategy & Analytics Associate at TikTok Inc.
I’m Echo—a designer-turned-strategist bridging human-centered thinking and rigorous analytics. Currently, I work as a Senior Strategy Analyst at TikTok. Previously, I was a Strategic Designer at Bain & Company, where I partnered with global brands to turn ambiguous problems into clear strategies and shippable solutions. I mentor people with career development (in design, strategy, product), structured problem solving, and storytelling that lands—bridging human-centered thinking with rigorous analytics. As a mentor, I’m practical, structured, and candid—focused on clarity, confidence, and next steps you can actually execute. Let's work together to achieve your next goal :)
“Yuanqing is a great mentor. I’ve learned a lot from her about how to tell a clearer story and how to bridge design with business problems. I found our sessions to be very helpful, especially as a student without real-world experience. Chatting with Yuanqing helped me learn more and think about how to connect real problems with design solutions, which are things I don’t get to learn in a…”
“Yuanqing is very helpful and passionate about her career. She shared her career journey with me and discussed various career paths and strategies focusing on leveraging data analysis and social science background to navigate career transition. Yuanqing also shared her job functions at the current company and how to navigate a fast-paced environment.”