Yulia Shadrina🇦🇷

About Yulia Shadrina

Product and GTM Lead at TYMY

Hi I am Yulia! Product Lead with 9+ years of experience across product management, commercial strategy, partnerships and B2B2C sales and personal brands. I work across international markets, identifying growth opportunities, defining market entry strategies, and leading product development for complex B2B and B2B2C SaaS solutions.

My work spans product strategy, product ownership, go-to-market and business design. I define product strategy, business models, operating models and go-to-market for complex B2B and B2B2C platforms, from market opportunity and unit economics to product launch and growth.

I currently lead international product at TYMY, owning product strategy, product development and market expansion across Indonesia and Brazil. Alongside that, I lead go-to-market strategy for enterprise technology products, co-build early-stage ventures and advise founders and business leaders on product strategy, positioning, growth and personal brand.

Expertise

Sessions with Yulia Shadrina

• General Mentorship Session (30 min)
• Have an product idea but not sure what to do next? (40 min): Bring your product idea, MVP, or an existing product. We’ll map your current stage, review what you’ve already learned, separate evidence from assumptions and identify the key questions that should guide your next iteration. This session is for you if: - you have an idea but aren’t sure what to validate first - you have built an MVP but aren’t sure what to learn from it - you are exploring different product or business directions - you need an experienced product perspective before making your next decision. What to expect A structured discussion focused on your current thinking, assumptions and evidence. The session is designed to help you identify the most important unknowns and determine what deserves validation before your next product decision.
• GTM approach (40 min): GTM steps for a startup

What mentees say

“Yulia was super easy to talk to. She asked thoughtful questions and shared key insights that showed she really understood the problem and the broader context. I’d highly recommend her as a mentor!”

“Yulia is extremely professional, knowledgeable, and very practical in her approach. She gave me a realistic perspective on how to take my first steps, offered different paths, and adapted her advice to my experience and possibilities. I especially appreciated her ability to explain complex topics in a simple and accessible way.”