Taiwan

Growth Product Management

Digital Marketing

Growth Hacking

Customer Success Management

Master's degree

Yung Hsin Chang

Growth manager

Problem-solving

Leadership

Project management

Content strategy

Trello

Facebook Ads

Google Data Studio

Instagram Ads

Jira

Mailchimp

Miro

Notion

Google Analytics

Time management

Making remote and globally distributed teams work for you and your needs.

Working remotely

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Managing a remote team

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Working cross-functionally

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Design career path

Oversaw full P&L and cross-functional leadership for the Books & Digital Content division at momo, managing a 20+ person team across product, marketing, and category operations.

Delivered 30%+ annual revenue growth by expanding digital catalog, strengthening vendor partnerships, and optimizing merchandising.

Oversaw go-to-market strategy and partnered with design and product teams on UX enhancements for momo’s proprietary e-reader—helping integrate digital reading into the ecosystem and accelerating omni-channel adoption.

Directed growth and monetization strategy across subscriptions, B2B, publishing, and experimental formats—delivering 15% YoY revenue growth and 50%+ active member growth.

Designed lifecycle programs and product-led features (e.g., student plans, institutional access, invite-to-read tools) that contributed 10% of company revenue and improved renewal rate by 51%.

Partnered with design, editorial, and engineering to align user experience with retention and monetization goals—achieving 45%+ email open rates through segmented content campaigns.

Introduced web3 experiments, including crypto payment channels and a limited-edition NFT series (sold out on day one), opening new monetization channels and reinforcing brand innovation.

Led strategic partnerships with WSJ, Malaysiakini, and National Geographic, generating 20% of membership revenue and strengthening brand positioning across markets.

Executed subscription renewal marketing campaigns, generating 16% of monthly revenue.

Led gift card development and premium trial programs, achieving a 32% conversion rate.

Applied for a grant from the Ministry of Culture to support the production of popular science videos.

Led growth and platform operations for Luoo, a 3M+ user indie music platform, focusing on user engagement, monetization, and community expansion.

Collaborated with product and development teams on two major app redesigns—contributing to 70% user growth by improving UX, mobile experience, and contributor engagement.

Launched Luoo’s first subscription-based content product, converting loyal readers into 1,000+ paying users through editorial columns.

Led a community crowdfunding campaign that raised ¥2M from 1,000+ supporters—funding the brand’s first physical venue and deepening audience connection.

Built licensing partnerships with NetEase Cloud Music, QQ Music, and Xiami to expand distribution and brand visibility.

Produced editorial content focused on indie music, subcultures, and creative industries, contributing to brand voice and niche audience growth.

Doubled Facebook page followers by developing integrated content + social media strategies.

Supported life science research projects as part of a national academic program.

Assisted in lab-based experimental teaching and undergraduate training.

Yung Hsin Chang🇹🇼

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