Canada

Project Management

Copywriting

Branding

Guerilla Marketing

Sales

Business Development

Direct Marketing

Account-based Marketing (ABM)

Product Marketing

AI Product Management

Digital Marketing

Ryerson University/TMU

Yusuf Gad

Principal & GTM Strategist

Resume

Win The Brand War

Communication

Problem-solving

Critical-thinking

Empathy

Presentation skills

Stakeholder management

Leadership

Brand positioning

Brand strategy

Content creation

Email marketing

Marketing strategy

Influencer marketing

ChatGPT

Figma

Framer

SurveyMonkey

WordPress

Youtube

Understand the process of training, motivating and directing your team members.

Managing people

How to create a positive workplace culture that drives collaboration and productivity?

Fostering a good team culture

How to determine what is a good balance of skill sets for your organization's needs

Building balanced teams

How to set up the team for success by defining and measuring team's performance.

Choosing metrics and team goals

How to define and execute a successful launch and managing stakeholders expectations. (eg. MVP)

Launching new products or features

Methods of prototyping and solution validation. When to use which kind of prototype (eg. Webflow, Notion, etc)

Prototyping methods and tips

Identify and define potential product problems and generating possible solutions.

Identifying problems vs solutions

Learn how to properly present your work and share ideas and opinions.

Presenting your work with impact

Tips on how to work and collaborate with designers.

Working with designers

How to work with team members with different skill sets but towards a common goal?

Working cross-functionally

Navigating the working relationship with PM's and engineers as a designer.

Working with product and engineering

How to conduct interviews, what to ask, and how to analyze your results? (eg. user interview)

Conducting effective customer interviews

GTM advisory for B2B SaaS companies, focused on positioning, category strategy, and practical demand-generation infrastructure.

Led brand, go-to-market, and integrated marketing strategy for a media technology company, creating a new category and generating $10M+ in lifetime ARR at a 30x return on marketing investment.

Led a fractional GTM, brand strategy, and integrated marketing consultancy serving B2B and consumer clients; managed a team of 12 creatives.

Yusuf Gad🇨🇦

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