United States

UX Design

UI/ Visual Design

Product Design

North Carolina State University

Zach Dorsett

Associate Director, UX Design

Prototyping

Communication

Design systems

User research

UserTesting

Figma

Framer

Orchestrating the UX design practice for DDM’s food vertical, including Allrecipes, the world’s largest recipe site with 50 million MAU.

Leading design efforts for user retention and engagement, owning the research, ideation, design, and maintenance of new features.

Advancing DDM’s design ops by managing and mentoring junior colleagues, establishing design documentation best practices, evangelizing UX design practices, and contributing to the continual improvement of the company’s design system.

Spearheaded accessibility for the design org, serving as the resident expert, conducting comprehensive audits, mentoring colleagues on best practices, establishing processes, and managing our design systems to ensure WCAG 2.1 compliance and beyond. 

Incorporated data-driven insights to inform design decisions, such as conducting A/B and usability tests of a redesigned reviews flow that led to a 32% increase in submitted UGC.

Instructed 12-week, full-time UX Design boot camps for 100+ students, mentoring designers and lecturing on subjects across the discipline including: design thinking, research methods, accessibility, onboarding, interaction design, visual design, gamification, and development.

Directed a team of 4 associates in the strategy, development, and execution of the first virtual three-month course, creating new projects for student success in a remote environment. 

Acknowledged as a distinguished faculty member with 98% positive NPS feedback from students and strong performance reviews from associates and directors.

Zach Dorsett🇺🇸