Singapore

Zack Chia

UX Design Manager

Introduce yourself, define mentoring expectations and goals. Learn and grow together.

General mentorship

Talk to people who have learned to manage their imposter syndrome.

Dealing with imposter syndrome

Understand the process of training, motivating and directing your team members.

Managing people

Steps to building and maintaining a strong, cohesive and effective team.

Building an effective team

Strategies for maximizing your design internship or co-op program.

Getting the most out of my internship

Tips for transitioning into a new role or company.

Changing roles

How to successfully prepare and position yourself for a job promotion?

How to get promoted

How to think about design career paths and what progression looks like for designers?

Design career path

Practice HR, technical and behavioural interviews with mentors.

Practice mock interviews

Best practices for running productive design critiques.

Running effective design critiques

Learn how to properly present your work and share ideas and opinions.

Presenting your work with impact

Tips on how to work and collaborate with designers.

Working with designers

How to work with team members with different skill sets but towards a common goal?

Working cross-functionally

Methods and models of exploring, deciding and delivering design.

Building a design process

Managing being the only designer at your company and working with non-designers.

Being the only designer

Explore different generative and evaluative research techniques. User research synthesis and presentation.

Conducting good user research

Ways and resources to improve your design skills.

Improving design skills

Navigating the working relationship with PM's and engineers as a designer.

Working with product and engineering

How to create personas, and leverage them in design.

Creating and leveraging user personas

Ways to provide constructive feedback to team members.

Giving effective feedback

Tips on how to work and collaborate with engineers and developers.

Working with engineers

What is a successful user onboarding flow and how to achieve it?

Onboarding new users

Design team lead and Senior Product Designer, Rakuten AI Solutions and Incubation Section 

Data Science & AI Department, under the Tech Division, leads the transformation of Rakuten by commercialization of Artificial Intelligence, Cognitive Computing and Machine Intelligence Technologies for Rakuten businesses. With Rakuten’s ecosystem of more than 70 services, global businesses and technology across Asia, Europe and the Americas, AI Products Incubation Section ideate, develop and provide transformative AI products in the fields of Commerce, Financial Services, Marketing and other Rakuten focus areas.

Key projects:
Incubating A.I Products through Generative AI (LLMs, ChatGPT). Rakuten eKYC, Rakuten Translate (Language AI), Rakuten Travel, Rakuten Ichiba (Merchant AI), AI Drone tech, AI Creative imaging, Credit score, AI Image evaluation

Key responsibilities:
Lead UX, CX research, workshops and design strategy alongside product teams within AI department and collaborate across all business units under Rakuten eco-system.

Lead key product design projects within the AI Department alongside cross functional teams through early stage product proof of concepts.

Develop frameworks and establish design processes within design team. Manage projects, evaluate and advocate for UX across the organisation and within different business units under the Rakuten eco-system.

Provide coaching, advice and mentorship to designers as well as working professionals seeking to transit to the design field. 

https://adplist.org/mentors/zack-chia

Coach, facilitate workshops, trainings and deliver UX Design program from Vertical Institute to individuals seeking to start their career as UX UI professionals. Deliver Ux workshops representing Vertical Institute. 

- ux end to end process
- user research, market research
- business/product/design strategy
- information architecture, content workshop
- user journey, experience maps
- prototyping
- figma
- usability testing
- career and other ux related matters

Design lead UOB TMRW/Mighty:
Lead a team of designers and launch products for Digital Wealth & Advisory, Digital Onboarding (eKYC) and Rewards+ (Cards)

2021 - 2022: Wealth: Digital Wealth, Investments (Self-serve) and Advisory. TH, MY, SG
Loyalty & Rewards: Customer Loyalty “Rewards+” on TMRW/Mighty. TH, MY, ID, SG
2020 - 2021: Customer onboarding: Digital onboarding for Singapore and Malaysia on UOB web and Mighty app. SG, MY.

Working on the UX of Shopback Online and Shopback GO
Lead research direction and facilitate workshops with stakeholders and users

Leading the UX / UI / Product design at Experian X Labs
Product Ideation: Rapid prototyping, Proof of Concepts for the design of new product ideas and design strategies 
Product acceleration: Product build through UX research, systems and testing for MVPs

Experian. Experian plc is a consumer credit reporting company. Experian collects and aggregates information on over one billion people and businesses including 235 million individual US consumers and more than 25 million US businesses. Experian X Labs consists of three teams working together to generate, test and bring the innovations to market. It is run by a multidisciplinary group of data scientists, applied research practitioners with expertise in advanced analytics, machine learning and advanced statistical methods.

Coach, facilitate and mentor young aspiring creative individuals looking to make their voice heard in our fast evolving environment. Facilitating workshops and academic modules in UX design, brand strategy, design thinking, creative graphic & UI design, and Adobe creative suite.

Creative Director / Design Head (HQ/Asia) for Solutia Eastman's performance film brands: V-Kool, Huper Optik, iQue, LLumar (Asia). Creative partner for Eastman APAC brand/marketing team. 

Heading the Creative team to support both global and regional marketing teams within Eastman's performance film category. Responsible for creative implementation and strategic creative execution for three global brands.

Curate and work alongside agency vendors on service and experience design across all physical and digital brand touchpoints. Developing above the line, below the line, branding, and creative conceptualization for projects across key markets including China, Indonesia, Dubai, Korea, and Malaysia.

Leading the graphic team in PICO. Collaborating with Integrated Division for Retail Activation, BTL innovation and TBA (Total Brand Activation) business units on events and experience activation projects for key accounts.

Freelance Creative Director:

Y&R Singapore [Creative Art]
Working on BMW and M1 accounts.

Spray Media Pte Ltd [Integrated Creative Director]:
Manage and create marketing campaigns for existing and new clients. The scope of work includes planning, developing and mentoring the creative team. Developed and proposed effective integrated campaigns for social, digital and print. Portfolio also includes developing marketing strategies for Spray Media’s clients.

EMPIRE Pte Ltd [Integrated Creative Director]
Unite with me at the Empire - A fully integrated creative agency.
Involved with the creative setup of Empire. Pitched and won NUS (National University of Singapore) "iGave" campaign.

Cellcity Mobile
Worked on wireframes, UI and creative strategy for existing and new client projects.

Zack Chia🇸🇬