

User Researcher at Yorkshire building society
User Researcher at Yorkshire building society
As a User Researcher I love digging into why people do what they do and turning that into product decisions that actually make sense. My background spans discovery research, stakeholder presentations, and GDS-style practice. Always up for a chat with fellow researchers or anyone looking to break into UX research!
“My session with Zahra went beyond my expectations. We discussed building a career in User Research and UX Research, and she brought incredible clarity to the topic. Her insights were practical, grounded, and backed by real personal experiences. Her energy and engaged personality made the conversation genuinely enjoyable. I left with a much clearer mindset and a solid sense of direction.”