Zandra Franco🇺🇸
Design Director at TCS
About Zandra Franco
Design Director at TCS
Greetings,
I am Zandra with over 15 years of consultancy experience in UX Research and Design within Information Technology, I specialize in user requirement elicitation, business process design, and problem solving. My holistic approach to UX design integrates: Research Tools Development: Creating surveys, questionnaires, and test scripts to drive studies. Research Activities: Conducting heuristic evaluations, contextual inquiries, interviews, focus groups, and field studies. Usability Testing: Managing planning, administration, analysis, and documentation throughout the usability testing process, including remote testing and cognitive walkthroughs. Actionable Solutions: Translating user findings into actionable solutions through iterative methods and deliverables: brainstorm sessions, flowcharts, personas, storyboards, user flows, task analyses, content audits, sitemaps, use cases, scenarios, wireframes, and prototypes. Technical Collaboration: Familiarity with HTML, CSS, and JavaScript, facilitating effective communication with technical teams. Design Thinking: Advocating for a user-centered design approach and fostering a collaborative environment. Mentoring and Team Development: Guiding and mentoring team members in both UX research and design practices to enhance their skills and foster professional growth. Successful Collaboration: Effectively collaborating with stakeholders, visual designers, SMEs, and development colleagues to drive project success.
Thank you.
Expertise
Sessions with Zandra Franco
- Mentorship Session (30 min): Mentorship session