United Kingdom

Graphic Design

UX Design

UI/ Visual Design

Zara Drei

Design Manager

Product strategy

Leadership

Design systems

Adobe Illustrator

Adobe Photoshop

Figma

Adobe After Effects

END. is a contemporary, streetwear and luxury clothing and lifestyle retailer, based in the UK. My role involves managing a Senior Product Designer and providing beautiful, scalable solutions which ensure our site and apps are highly converting whilst meeting user needs.

Working with the creative, marketing and engineering teams to optimise the website experience for customers interested in learning about and purchasing hair colouring products.

Loyalty programme design, from research to wireframing and pixel perfect execution

Winner: Glossy award for ‘best new use of platform’ - Covergirl in-browser virtual try on 2018

Nominee: Drum Awards for Design System 2019

Nominee: UXUK awards for UX usability 2019

Beamly is the in-house digital agency for the Coty group of beauty and fragrance brands. My responsibilities included leading the design system creation, design operations including tooling and strategy, design lead on the Covergirl Virtual Studio and Coty's website platform component system.

Clients: Versace, Jimmy Choo, Bally, Belstaff and Zagliani.

VERSACE WEBSITE DESIGN
Designing a responsive transactional site reflecting the brand’s creative direction, from information architecture to final assets.

BALLY HANDBAG CUSTOMISATION EXPERIENCE
End-to-end design of a web-based personalisation service, to extend the bespoke in-store experience to Bally’s online customers.

GLOBAL OMNICHANNEL CHECKOUT FLOW
Researching, wireframing and prototyping a flexible, localisable checkout template, to provide a seamless purchase experience. Clients include Versace, Jimmy Choo, Bally and Belstaff.

Usability improvements and responsive design for the group’s four brands.

Responsible for all digital creative for 20+ localised sites.

UX, UI and motion design, art direction and eCommerce consulting for a wide variety of luxury, fashion and beauty clients, including:

The Body Shop
FitFlop
Rimmel
Max Factor
Ede & Ravenscroft
Karen Millen
Sunday Jewellery
Carbon Champagne
Johnny Walker
Bl^nk
Analog Folk
MullenLowe Profero
Dilligent Commerce
Beamly

Zara Drei🇬🇧

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