Czechia

UX Design

Design Operations

Service Design

Product Design

Customer Experience (CX)

Generalist Product Management

Project Management

UX Testing

UX Research

Master of Business Administration - MBA

Zdenek Zenger

Senior Design Manager

ReadingList

Presentations

Articles

Product analytics

Product strategy

Communication

Collaboration

Problem-solving

Stakeholder management

Leadership

Analytical skills

Tableau

UserTesting

Axure

Figma

Framer

Google Data Studio

HTML

JavaScript

Jira

Maze

Miro

Mixpanel

Notion

Adobe Creative Suite

Confluence

Google Analytics

Sketch

Mural

Led and scaled a multidisciplinary design team to 5 designers, 1 UX Researcher, and 2 Design System Developers to reimagine pricing through continuous product evolution. Captured organizational expertise into a comprehensive design system, strengthened user research with data literacy, and elevated design practices within Pricefx as a peer, coach, and member of the Product Leadership Team (PLT).

As a team, we reached:
■ Defined a design vision as a foundation for future R&D design initiatives, improving cross-functional alignment.
■ Revitalized team dynamics by promoting open communication and collaboration, as outlined in our Design Team Charter, improving project turnaround times.
■ Established core design rituals and a continuous feedback loop to improve team alignment and collaboration.
■ Integrated design processes into the Product Development cycle and introduced work tracking systems, enhancing workload transparency and reducing project delays
■ Elevated the UI component library into an internal design system with a focus on accessibility (EAA), increasing adherence to UI standards.
■ Championed design excellence initiatives to enhance organizational design maturity and raise quality standards.
■ Amplified the impact of design team expertise in additional business units, leading to a successful website redesign within six months.
■ Introduced UX metrics and measurements (e.g., UES, SEQ Score, usability test reports) and collaborated on a unified analytics report, improving data-driven decision-making processes.
■ Collaborated on Pricefx User Group activities, leading to increased user engagement in Discovery and Validation studies.

Joined Mews to help restart after the Covid pandemic. Responsible for design and research organization from the strategic to the operational level. Defined & successfully executed 1-year vision, a scaled team from 5 to 12 direct reports, established UX research division, trained & mentor the team. Directly reported to CPO as a member of the broader leadership group.

By setting the 1-year vision, we as a team reached:
■  A restart of design organization, defined initial structure & roles.
■ Grew and evolved the team, scaled from 5 to 12 members.
■  Established a research department to enable fluent (democratic) UX research.
■  Revisited internal tools, processes, practices, and workflow to enable organization scaling and increase the quality of our deliverables.
■  Redefined hiring & onboarding process to get into team 9 new members in less than four months 
■  Enabled cross-collaboration inside and outside the design team.
■  Introduced project management practice and monitoring to oversee the quality of our deliverables.
■  By setting goals, coaching, and feedbacking we had one promotion and two pot. aspirations.
■  Boosted design organization ratings and perception (Officevibe, 360°).

The embedded platform provides quasi factoring of Cash on Delivery receivables for fast-growing merchants expanding across the CEE region. Closed during seed round due to market changes and not enough strong market-fit.

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Responsible for the newly created UI development team. Our goal was to develop a new UI framework to replace the old and inflexible one. We successfully achieved initial UI modernization and proved the capabilities of the new UI framework.

■ Work directly with other product owners, product managers, developers, testers, and customers to define features and technical user stories
■ Support an Agile Software Development process, working with end users / stakeholders and the technical delivery team.
■ Work closely with product management to align on the vision, program backlog, and roadmap.
■ Acting as a stakeholder of specific product backlog items. Work closely with development teams to ensure the output is aligned with expectations.
■ Being the voice of the users and internal developers. Providing a business and UX perspective on value during the day-to-day development.

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In charge of complete Product Cost Management (PCM) desktop application design - from initial research, vision definition and strategy, to validation and execution. I joined the company to enable the human-centered mindset, integrate UX & UI principles in the everyday development process, and educate internal teams in UX, UI, and related fields. I successfully introduced a design system, and enable the data-informed approach by the implementation of data measurement (analytics) and continual concept validation.

■ Research, explore, and understand opportunities within the current digital experience to drive initiatives to improve and deliver a seamless user experience
■ Close coordination with the product management team to define a common vision of a next-generation product solution and lead the design process
■ Collaborate with cross-functional teams that include developers, Q(A, copywriters, product owners, product managers, and designers to create simple and easy to use solution
■ Develop high-level concepts for features and functionalities, document through the creation of wireframes, user flows, site maps, prototypes
■ Creates production-ready deliverables - from sketches to final UI design.
■ Manage and encourage new ideas from staff to foster improvements through innovations
■ Manage status updates for digital experience and improvements 
■ Lead workshops, mentor and evangelize UX principles within the company
■ Defining PCM design system and internal UX & UI knowledge

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As a senior UX and UI designer I worked for the leading international company in the construction industry. I worked on projects focused on the digital transformation of the whole company across 40 countries in the world. Establishing new processes and products for both sides - for CEMEX employees and CEMEX customers.

The initial phase was a release of CEMEX GO, an application for customers to support them (and the company) through their whole customer journey - from customer information fulfillment, cross the order taking to delivery tracking, and accounting. I was also involved in internal projects, not only related to the CEMEX GO solution.

For CEMEX GO and internal applications, I worked on product interface design, covering customers, business, and internal needs. The created solutions were based on research, analysis, and testing. These outputs were also documented in an internal knowledge base. Also, I was in charge of the next CEMEX GO release in the Arabic market. Working on market research, mapping, and documenting the RTL (right-to-left) principles, habits, and processes. In spring we also conducted company's first internal usability study on the market before the solution was released.

Besides that, I was also responsible for iconography, I shared my experience and contributed to our internal design system, review UI/UX documentation, trained other designers, innovate internal design process and help to manage design evolution in company.

As a Product Designer, I was entirely in charge of the whole SaaS solution. During my lead, Shopero e-shops serviced from 0 to 40 000+ orders per month, our team doubled, and the solution was successfully acquired.

Applying system, process, and interface design I was able to continually improve our solution in each stage of the customer journey - from initial lead request and kick-off meetings with the customer to shop setup and continual support. Continual optimization of the internal process was a key to deliver not only useful and beautiful products but also products that customers will use and endorse. I also used my technical, business, and design skills to shape long-term vision and strategy, enabling the Shopero ecosystem to run smoothly.

As a Team Lead, I was responsible for overseeing the day-to-day operations of the team of 10+ members, interviewing and enabling personal development, planning and distributing the workload evenly amongst staff, and ensuring motivation and performance levels were maintained.

■ Successfully enabled new strategy for further product evolution and innovation together with internal processes and methodologies optimization which among other things brought better co-operation and new business opportunities for Shopero and internal agency.
■ Rebranding and redesign of the main website and product itself.
■ Introduced continual measurement and optimization of the user experience through quantitative and qualitative research methods.
■ Developed test mechanisms and implemented them to lower the error rate by 40%.
■ Established customer participation (customer-centric approach) in the development process.
■ Successfully implemented new guidelines and design system for the whole product (CMS and e-shops) to reduce development costs by up to 50%
■ Led a documentation project of our front-end templates to enable 3rd party suppliers to develop their custom e-shop templates based on our atomic pattern library principles.

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Promoted for my cross-functional background and tech passion, I align business goals with product development and innovation—bridging customer needs, design, and engineering.

Key activities I led and contributed to before the project's successful acquisition in 2017:
■ Responsible for the strategic vision, product evolution, and development. Drove rebranding and product redefinition that sparked acquisition interest.
■ Led the entire transformation of product and internal processes  - from an old non-cloud based to cloud-one, following nowadays trends like responsive design (we were the first SaaS platform supporting this technology in CR) or modern deployment process.
■ Aligned technical aspects with business goals and user needs.
■ Introduced and monitored KPIs from technical metrics (system uptime, performance & system utilization, release/deployment success, test coverage) to product & user metrics (product usage, conversion of our company web & in e-shops, error & bounce rate, administrators' feedback, etc.)
■ Research and partnership with other providers of e-commerce tools & services.

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Shopero is a SaaS e-commerce platform that enables customers to start, grow, and manage their business through an online store, in multiple languages. 

I started in Shopero as a UX Designer to fulfill the vision of cloud-based SaaS e-commerce solution. In the beginning, I was involved mostly in data analytics, competitive analysis, user research, information architecture, wireframing, prototyping and testing. As one of the outputs, I created documentation to understand What, Why and How we are doing in general and in case of particular tasks for better understanding.

Later I was more involved in the solution to help shape the vision, define strategy and lead an R&D team.

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Red Peppers is a creative digital agency with an overlap to web development and marketing under the DPZ Consulting company. 

Although I was primarily dedicated to the Shopero project, I was also involved in some projects for a subsidiary digital creative agency - Red Peppers. I was responsible for the whole UX and Analytics activities, brand and project strategies or project management in various projects. 

During my time I enabled close co-operation between Shopero and Red Peppers. In some Shopero clients, I identified the need for digital agency services and vice versa. We prepared service packages as a part of Shopero or Red Peppers activities for key clients and premium services as a competitive advantage on the market. This synergy brought each side more clients, interesting projects and supported internal knowledge development as well.

Projects and References 
■ Česká Televize (ČT :D) - UX design and consultancy for mobile application Probuď Déčko
■ Avantgarde Prague - UX design and consultancy for Priceless Specials project
■ FRAUS - data analytics and consultancy for fred.fraus.cz 
■ Hollandia - UX design and consultancy in main website redesign www.hollandia.cz
■ Maqfort.cz - business lean canvas workshop, UX design and consultancy in main website redesign  www.maqfort.cz
■ Charles University in Prague, Faculty of Arts - continual data analytics and UX consultancy
■ Veselá kráva - UX design and consultancy in main website redesign  www.veselakrava.cz
■ Opavia - UX design for campaign Zlaté Hrady, www.zlate-hrady.cz
■ PP Arena - data analytics, UX design and consultancy in main website redesign www.pparena.cz
■ Prague Philharmonia - UX design and consultancy in main website redesign  www.pkf.cz

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As a UX analyst, I analyzed existing Czech TV's websites and applications to identify user needs and present solutions, ideas and recommendations to address user problems. I was also responsible for data measurement or implementation of Google Analytics and Google Tag Manager. 

Czech TV websites and applications generated traffic with more than 30 000 000 visits per month. Our original data measurement setup and reporting started to be insufficient. The critical pain points were exceeding capacity limits for data collection, multiple different setup accounts, data inconsistency and big sampling rate or incomplete measurement of other Czech TV solutions and platforms.

During my time at Czech TV, I led the biggest project of new data measurement setup and reporting. Understanding the current issues and requirements we defined goals for new data measurement and mapped key areas and metrics to measure. In co-operation with an external agency, we prepared accounts' and profiles' structure to enable better data collection and reporting. As a result, we successfully introduced measurement with Universal Analytics and Google Tag Manager for all Czech TV websites, mobile apps and HbbTV solutions.

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As a UX Designer, I was mainly responsible for and entirely in charge of HbbTV platform. Starting from the requirements and user needs definition, concept creation (Information architecture, sketches, wireframes, prototypes) to validation (guerrilla and usability tests) and final release management (external suppliers and visual designers co-ordination). I also successfully introduced new UI principles and standardized interactions for the HbbTV sport event applications. Most of these principles are still guidelines for new sport event applications.

Among my primary responsibilities, I also helped to evangelize UX in the company and participated in redesigning one of the biggest news portals in the Czech republic - CT24.cz. I analyzed current data from Google Analytics, helped with Personas definition, Information Architecture, Wireframes design, Usability tests, and moderation or support visual designer when new websites' visual designs were created.

Projects and References
■ Panorama - a popular TV program about weather forecasts on mountains transformed into the HbbTV app. This HbbTV application became one of the most popular after its launch.
■ Abecedecko - a unique HbbTV project, a memory quiz-game for children
■ Lista CT24 - an innovation project, a compact news information bar available in broadcasting
■ MS Hockey 2014 - a world hockey championship application. It was the first project where we introduced new UI design and interaction principles based on user feedback, my findings, testing and experience. In this application, we introduced new functions such as video archive, live streaming or online text stream bar shown in current broadcasting. After the launch, we received very positive feedback from users and critics.
■ FIFA 2014 - external participation, applied improved new UI principles. 
■ iVysilani & iVysilani :D - a video archive with shows, movies, comedy, sports, and documentaries for children and adults

RESEARCH
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To ensure product evolution and innovation I collaborate with clients, end-users, stakeholders, management, developers, etc. to collect feedback and prioritize requirements. Deliver valuable insights based on field studies (shadowing, interviews, observation, ...), market research (competitive analysis, trend analysis, ...) or other evaluation techniques and analyses

DESIGN
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Define personas, user and customer journeys, customer touchpoints, service blueprints, job stories, information architecture, interaction and UI principles (product oriented or more complex such as pattern libraries) to meet feasibility and defined goals.

EVALUATE
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From an expert review, heuristic evaluation, data analyses to plan and conduct concept testing, usability study, card sorting, A/B or fake door testing. 

MANAGE and MENTOR
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Support and consult in each phase of product development due to my strong knowledge of project management and expertize in technology as well. Mentoring and leading people in various areas, because I believe that one of the key pillars for building great products is co-operation between teams such as marketing, content, sales, research, design, and engineering.

Industry experience 
automotive, e-commerce, FMCG, telecommunication, energy, banking, finance, real estate, insurance, education, sports, software, B2B

Platform/technology experience
HbbTV, Smart TV, mobile, web, software, intranet, e-shops & e-commerce, SaaS, desktop clients

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Unicorn is a European enterprise-focused company with more than 20 years of history, providing the largest information systems and solutions in the area of information and communication technologies

As a Lead UX designer, I was setting direction and strive for the quality and the best possible user experience in the company across various projects and industries. Besides mentoring and providing advice and guidance on particular cases or how to maximize UX in general, I was enabling the company’s mindset change - from mostly a feature-request mindset to user-centered approach. As one of the results, in the company’s development process I help to successfully enable and continually improve the UX process. 

I put my hands on complex business environments and diverse projects for industries like Gas, Finance, Insurance or Energy. For the Energy, I participated in the European energy market transformation working on projects such as European Network of Transmission System Operators for Electricity (ENTSO-E) which represents 43 electricity transmission system operators (TSOs) from 36 countries across Europe.  One of the first projects where the user-centered approach was applied.

Projects and References
■ Entsoe.net
■ FUI-Portal.eu
■ SmartClient - a life Insurance app for the biggest Czech bank, Pojišťovna České spořitelny.
■ Consultancy and guidance for internal software/systems development such as Finno (a complex software solution for banking enterprises) or Damas (a software solution for open energy market management).

Zdenek Zenger🇨🇿