United States

UX Design

UI/ Visual Design

Product Design

ziwei song

Product strategy

Problem-solving

Design systems

Product roadmap

Figma

Adobe Creative Suite

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Sr. UX Designer leading end-to-end user experience and product strategy for AI-driven solutions and intelligent agent products at Insight Global Labs. Responsible for mapping complex user interaction flows, defining conversational and agentic UI frameworks, and translating multi-modal AI capabilities into intuitive, user-centered product experiences. Partner closely with cross-functional product, engineering, and data science teams to guide products from concept through execution to release.

Senior Product Designer leading end-to-end design within the Verizon Family ecosystem, driving digital safety and connectivity solutions for families. Spearhead product design and interaction frameworks for the Gizmo product line, translating complex safety controls and child-friendly UX into seamless multi-device experiences. Collaborate cross-functionally with product, engineering, and hardware teams to define design strategy, refine user flows, and deliver high-impact digital experiences from concept to production.

- User-centered design solutions for enterprise clients, including Verizon, Hilton, Porsche, and other Fortune 500 brands, improving digital product usability and customer satisfaction.
- Designed a modular, responsive design system for Verizon CCoE, ensuring consistent UI patterns and improved accessibility across web and mobile.
- Focused on GenAI exploration, lead design of Hilton Boost AI and Verizon POC, integrating AI-driven insights to enhance automation and user interaction.
- Led customer journey mapping, design research, and usability testing  for POC projects with The North Face, EastPak, and Sodexo, optimizing engagement and productivity.
- Collaborated with cross-functional teams to align design with strategic goals, ensuring seamless implementation.

Co-founder & Product Design Lead of a multidisciplinary creative studio. Oversee brand identity, product design, and strategic creative direction for global clients and high-impact design initiatives. Led end-to-end design execution from initial concept to launch, delivering award-winning design solutions that have recognized with over 20 international design awards (including A' Design Award, MUSE Creative Awards, and Red Dot Design Award).

ziwei song🇺🇸

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