Example: a counter-offer for a marketing role
Aisha is a fictional example. She has an offer for a growth marketing role at a made-up company and wants a higher base salary.
What Aisha entered
- Job title and company
- Growth Marketing Manager at Kestrel Pay
- Field
- Marketing
- Base salary offered
- SGD 96,000 a year
- The number she wants
- SGD 108,000 a year
- What similar roles pay
- SGD 105,000 to 115,000 a year in Singapore, from four recent job posts for this title
- What she brings
- I have run lifecycle email for two fintech apps, which is the gap the team described in my interviews.
- If the base cannot move
- Sign-on bonus, review in 6 months
- Names and tone
- Recruiter Daniel, signed Aisha, Professional
The email it built
Fictional person, company and numbers. Use real figures for your own role and city.
How to use the salary email builder
Add the offer
Enter the job title, the company, your field, the base salary they offered and the number you want.
Add your reasons
Add what similar roles pay, a real competing offer, or what you bring that the team needs.
Build, edit and send
Pick a tone, build the email, then edit it so it sounds like you before you copy it.
Questions people ask
What should I include in a salary negotiation email?
Thanks for the offer, the base salary they offered, the one number you want and one to three reasons you can back up. If you would take other things instead, like a sign-on bonus or a later start date, add them in one line.
How do I decide what number to ask for?
Look at what similar roles pay in your city, using job posts, salary sites or people in the field, and check any other offer you have. Pick one number you can explain with those facts.
Can a company take back an offer if I negotiate?
It can happen. Keep your email polite, say clearly that you want the job, give reasons you can back up and avoid ultimatums.
Will the builder make up market data or a competing offer?
No. The email only uses what you type. Leave the other offer field empty unless you really have one.
Is this salary email builder free?
Yes, and you do not need an account. The email is built in your browser, and what you type stays there. We only record anonymous usage events, like which field you picked.