Founder, UX Principal Strategist at Needle Peak Design
Contributed 146 sessions

About Greg Niejadlik
I help designers and teams work backward from the end goal to create experiences that feel effortless and matter. With 25+ years in design across Amazon, eCommerce leaders, startups, agencies, nonprofits, and consulting, I have led products from 0 to 1.1, scaled others to millions of users, and learned just as much from the misses as the wins. My focus is on UX strategy, data-driven design, system thinking, and ruthless feature prioritization to make products that matter.
As a mentor, I enjoy helping people sharpen their design process, navigate career growth, and think through complex product decisions. Whether you are moving from IC to leadership, tackling system design challenges, or figuring out how to turn ideas into high-impact outcomes, I can help guide the way.
Outside of designing stuff, I’m based in the Pacific Northwest, where I spend as much time as I can outdoors with my family
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